Cross Channel Management

Cross Channel Platform is CURABIS’s concept for unifying the web shop, stores, field sales reps, and future channels on a single shared data platform. Instead of point-to-point integrations, you get a single source of truth, real-time updates, and tight control from Business Central.

What is a cross-channel platform?

A concept that serves as a host for apps and extensions—with secure, centralized data management as its foundation.

Overview:

One platform across channels—the same prices, inventory, customers, gifts/loyalty, and orders.
Real-time sync between channels and Business Central.
Standardized setup directly in Business Central—without heavy middleware.

Why a single central platform?

When all sales channels share the same data foundation, many of the small points of friction that cost time and hurt the experience disappear. Products, prices, inventory, gift cards, and customers are the same—whether the customer shops online, in-store, or through a salesperson.

That means fewer manual corrections, fewer surprises at checkout, and smoother day-to-day operations. At the same time, it becomes easier to try new initiatives, because the platform is already set up to support a new channel, a campaign, or a new flow.

What do you get—in practice?

You get a unified foundation that lets you work channel-independently:

Consistent experience across channels
Customers see the same prices, offers, and stock status—and can use gift cards and loyalty points regardless of channel.
Up-to-date data, all the time
Orders, returns, and inventory update immediately, so sales can flow and staff always have the right information at hand.
A single source of truth
Master data is maintained in one place and automatically applied everywhere—so you can trust your reports and decision basis.
Flexible expansion
New channels and workflows can be added without tearing anything down first.

How it works

The platform is built around your Business Central and serves as a hub for all channels. You manage fields, rules, and users where you already know them. Data is synchronized continuously, so order flow, inventory movements, and customer data are updated in real time. For reporting and heavy extracts, a dedicated data layer is used, allowing you to analyze freely without affecting daily operations. The result is faster response times, fewer errors, and a more robust solution—both during peak loads and in everyday sales.

Everyday scenarios (this is how it feels)

Click & Collect without extra steps: The customer orders online and picks up in-store. Inventory is reserved immediately, staff can see the order, and the receipt and loyalty are updated automatically.
Returns wherever it suits the customer: An online order is returned in-store. The item goes straight back into inventory, the customer’s payment is adjusted, and your sales data stays clean.
Gift cards and loyalty across channels: One gift card—many ways to use it. The customer can pay partly online, settle the rest in-store, and still earn points as usual.
Campaigns that hit every channel: You set the rules once, and they apply in the web shop, store, and sales teams—without ad-hoc runs or copied price files.

Forretningsværdi

Less complexity, more control: Less dependence on bespoke integrations and manual processes frees up time for sales and development.
Stronger decisions: A unified data foundation provides clearer reports and faster insights—even when you want to dive deep into behavior and margins.
Ready for growth: New channels can be launched faster, and seasonal peaks are handled without the solution straining.
Better customer experiences: Customers encounter consistent information and smooth flows—which typically shows up in conversion, repeat purchases, and NPS.

CURABIS POS – how does it fit in?

CURABIS POS is a standalone product that can be connected to the platform when you have physical stores, pop-ups, or showroom sales. The POS draws on the same data and rules as the other channels, so the customer experience stays consistent—but the product has a life of its own with its own roadmap, license, and functionality. This page describes the platform; you’ll find POS details on the product page.

Implementation – how we get started

Clarification of channels and flows – we map current and desired customer journeys.
Setup in Business Central – fields, rules, and users are defined in one place.
Pilot with real-time data – we roll out the key flows and ensure quality.
Go-live and expansion – we scale to more stores/channels once the foundation is solid.
Ongoing optimization – we keep the platform up to date and fine-tune based on your data.

Get in touch for a no-obligation chat about the Cross Channel Platform.

Schedule a free meeting to discuss your needs and standardize your platforms.

Consultancy

Upgrading to Business Central

Workshop Process