Umbraco

Retail with webshop

Inventory shows out of stock online while the warehouse is full. Prices and campaigns differ between store and webshop. Returns from online orders are handled manually in store.

B2B wholesaler

Customers call to check prices, inventory and order status, because they cannot see it themselves. Sales and accounting are used as human middleware. As you grow, so does that workload.

Digital growth company

You have outgrown Shopify. The pricing logic is too complex, B2B customers need individual agreements, and the integration you built yourself is fragile and person-dependent. It will not hold through the next campaign.

An Umbraco site connected to Business Central is not just a product catalogue. It is a self-service portal that gives your customers what they would otherwise call about:

• View their own prices and discount agreements (live from BC)

• Check stock availability and expected delivery time

• Place orders and view order history

• Download invoices and credit notes

• Submit return requests

• View contract status and subscriptions

Fewer calls to sales. Fewer emails to the finance team. Customers who are satisfied because they can handle it themselves.

Umbraco is not a technical system, it is a CMS your editors will actually use. Component-based pages, predefined content blocks and workflows that ensure consistent quality regardless of who publishes.

Multiple languages, multiple brands, one system. Umbraco scales to group structures with operational requirements across multiple countries, without requiring a new installation per market.

Catalogue, prices, stock status and images pulled directly from Business Central. Automatically updated, without manual work.

Orders, invoices, history and returns, without calling sales. Customers are satisfied. You use fewer resources.

Block-based page building, predefined components and version control. Content that looks right every time.

Microsoft has a Shopify connector, and we recommend Shopify when it makes sense: a standard B2C webshop with fast time-to-market.

Umbraco makes sense when:

• You have B2B customers with account-specific prices and discounts

• You want full control over layout and user experience

• You have complex catalogues with variants or price lists

• You want a self-service portal, not just a webshop

• You want to avoid Shopify's transaction fees and third-party dependencies

Umbraco is .NET, the same technology stack as Business Central and Azure. That means:

• Fast integration to BC (same middleware, same team)

• Azure hosting with SLA, backup and auto-scaling

• Headless-ready: API-first architecture for apps or PWAs

• Open source: you own the code, not a platform

• A Danish product with international reach

A buyer at one of your B2B customers logs into your portal. She sees her company's specific prices, not list prices. She checks stock availability on the three items she needs and sees that one is temporarily out of stock with an expected delivery in four days. She orders the two that are available and creates a separate order for the third with a requested delivery date in five days.

Both orders land directly in Business Central, with no email to sales, no manual registration and no risk of errors in the transfer.

The next day she downloads the invoice issued on last week's order directly from the portal and forwards it to her finance team.

Sales did nothing and finance did nothing. The system did everything. That is the concrete benefit of self-service built on top of Business Central.